Who We Are

Confronted by change, technological advancement, competition and the unpredictability of a market economy, today's marketers have been compelled to seek a deeper understanding of the connection between brands and consumers.

Zaltman Institute Turkey is part of Olson Zaltman Network and 9th global partner Worldwide for Turkey and the region.

Olson Zaltman is pioneer in the use of mind science to unlock the hidden power of the unconscious, helping marketers understand consumer beliefs, behaviours and decision-making.

Our patented (US patent No. 5436830) approaches developed by Dr. Gerald Zaltman at the Harvard Business School, illuminate the deep orientations that form the bedrock of consumers' thoughts and feelings.

Each of our industry-leading tools is built around deep meaning, so our clients can lift the largest possible lever in their marketing efforts.

Our tools elicit both conscious and especially unconscious thoughts by exploring people's non-literal or metaphoric expressions.

Our Philosophy

We're committed to advancing market research through science.

Olson Zaltman's academic roots and marketing acumen are reflected in the rigor with which
ZMET Institute Turkey develops projects in the region.

Our approaches are customized around each client's unique goals.

Understanding

We believe that deep understanding yields perspective and empathy.

Unconscious

The best way to gain this understanding is by exploring the unconscious mind.

Connection

This understanding integrates knowledge and connects people to create a story.

Empowerment

This story empowers you to unlock valuable consumer insights and make effective decisions.

Impact

These decisions create measurable business impact through increased market responsiveness.

Our Origins

Zaltman began thinking about the power of using imagery in research while on vacation in Nepal in 1990.

Zaltman initially planned to bring his camera but at the last minute opted to chronicle the trip by giving local residents disposable cameras and asking them to take pictures that would explain what life was like in their villages.

After developing the pictures, Zaltman returned to the village to ask residents to explain, through an interpreter, the meaning of the photographs.

The imagery tended to reveal ideas that would have been difficult or unacceptable to put into words.

For example, the photographers often cut off people's feet in the photographs.

This was intentional. In Nepal, bare feet are a sign of poverty.

Zaltman believed that because of the stigma associated with poverty, the topic likely would not have surfaced had the villages been asked to describe life in their villages using just words.

Global Presence

Our head office Olson Zaltman (US) leads a network of
global partners certified in patented methodologies.

MÉXICO, Central America

Brazil

United Kingdom

The Netherlands

Poland

Japan

France

India
Our Team

All ZMET Institute Turkey evangelists are worldwide certified by Olson Zaltman.

The certification is awarded after extensive training undertaken by Zaltman associates.

No none-certified consultants are allowed to take part in any step of any Zaltman projects.

Brands
Vakıf Emeklilik is the fifty fourth ZMET brand
Ant Yapı is the fifty third ZMET brand
Arçelik is the fifty second ZMET brand
Papara is the fifty first ZMET brand
Kuveyt Türk is the fiftieth ZMET brand
FLO is the forty ninth ZMET brand
Albaraka is the forty eight ZMET brand
The forty seventh ZMET brand will be a new brand we will create
English Home is the forty sixth ZMET brand
Yapı Kredi is the forty fifth ZMET brand
Ağaoğlu is the forty fourth ZMET brand
TİM is the forty third ZMET brand
Efes Pilsen is the forty second ZMET brand
Inteltek is the forty first ZMET brand
Petrol Ofisi is the fortieth ZMET brand
Total is the thirty ninth ZMET brand
AKSigorta is the thirty eighth ZMET brand
Platin is the thirty seventh ZMET brand
Seat is the thirty sixth ZMET brand
Kale Endüstri Holding is the thirty fifth ZMET brand
Bilgi University is the thirty fourth ZMET brand
Yörsan is the thirty third ZMET brand
İbrahim Etem is the thirty second ZMET brand
Hepsiburada is the thirty first ZMET brand
Demir Hayat is the thirtieth ZMET brand
İş Bankası is the twenty ninth ZMET brand
McDonald's is the twenty eighth ZMET brand
Visa is the twenty seventh ZMET brand
Turkcell is the twenty sixth ZMET brand
Milangaz is the twenty fifth ZMET brand
Koçtaş is the twenty fourth ZMET brand
Tepe Güvenlik is the twenty third ZMET brand
MNG is the twenty second ZMET brand
Garanti is the twenty first ZMET brand
Bizim Yağ is the twentieth ZMET brand
BluTV is the nineteenth ZMET brand
Beylerbeyi is the eighteenth ZMET brand
DenizBank is the seventeenth ZMET brand
Roche is the sixteenth ZMET brand
LC Waikiki is the fifteenth ZMET brand
Ford is the fourteenth ZMET brand
Unilever is the thirteenth ZMET brand
Hürriyet is the twelfth ZMET brand
Nurol is the eleventh ZMET brand
Pınar is the tenth ZMET brand
Fiat is the ninth ZMET brand
Pegasus is the eighth ZMET brand
Algida is the seventh ZMET brand
Local retailer is the sixth ZMET brand
Türk Telekom is the fifth ZMET brand
Nesquick is the fourth ZMET brand
Migros is the third ZMET brand
Acıbadem is the second ZMET brand
Nissan is the first ZMET brand
News & Events

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Strong Insights
Food For Thought

Our academic tradition survives in the form of articles and books.

Contact

Phone: +90 212 240 21 23

Fax: +90 212 246 08 33

E-mail: rt.moc.yekruttemz@ofni

Working hours: 10:00 - 18:00

Halaskargazi Cad. Çifkurt Ap. No: 226
Floor 1 - 5 - 6 - 7, D: 21 Şişli
Across from Şişli Mosque, next to T-Shop, elevator on the right
Istanbul / Turkey

© 2019 ZMET® Institute Turkey. All rights reserved.